by Nina-Lou Jacquet
IQOS unveils a new immersive space in Zurich where art and design seamlessly intersect.
Opened on May 8th on Marktgasse, Zurich’s redesigned IQOS boutique offers visitors a captivating, multisensory artistic experience. The inviting architecture, characterized by clean lines and warm wood accents, creates a distinctly contemporary atmosphere.
At the heart of the space lies a striking art installation by Swiss designer Yannik Zamboni. Celebrated for his disruptive approach to art, he perfectly embodies a new generation of avant-garde creators. Conceived as a manifesto for sustainability, his piece establishes a compelling dialogue between the modernity of IQOS and the boutique’s unique Zurich identity. This initiative paves the way for an exciting series of collaborations between IQOS and the art world.
